Is Social Impact Share the Future of Responsible Investing?

I recently came across the concept of Social Impact Shares, and it’s got me curious! For those who don’t know, it’s about investing in companies that focus on making a positive social or environmental impact. I’m all for supporting businesses that do good, but I’m wondering how practical this really is. Has anyone here had experience investing in companies like this? Do you think it's worth it in terms of ROI, or is it more of a feel-good move? How do you balance wanting to make a difference with also wanting to see a return on your investment? Would love to hear your thoughts and experiences!