Whats the Deal with Italy Consumer Share Right Now?

I've been looking into the Italy consumer market lately, and I can’t help but wonder how it's really trending. With all the economic shifts and changes in consumer behavior, it feels like a pretty volatile space. Anyone else been tracking Italy consumer shares?

I'm particularly curious about sectors that are booming versus those that are struggling. Are luxury brands still holding strong, or have locals tightened their belts with the recent economic pressures? Also, I’ve seen some reports suggesting a shift towards online shopping—does anyone have insights on how that’s impacting market shares?

Would love to hear your thoughts and any experiences you've had investing in this space.