Is Social Stock the Future of Investing?

I've recently been hearing a lot about this concept of Social Stock, and I'm curious what everyone here thinks about it. It sounds like a pretty innovative way to combine social impact with investing, but I'm not sure how practical it really is. Have any of you looked into it or even invested in any social stocks? What do you think about the potential for returns versus the actual impact these companies claim to have? I'm all about supporting causes I believe in, but I also want to make sure my money is working for me. I'd love to hear your thoughts or any experiences you've had with social stocks!