Is Identity Sec the Next Big Thing in Cybersecurity?

I've been hearing a lot about Identity Sec lately, and I'm curious about what everyone else thinks. With all the recent data breaches and identity theft cases making headlines, it seems like this approach could really change the game. Has anyone actually implemented it in their trading or business practices? I’m particularly interested in how it impacts user experience without compromising security.

I remember when two-factor authentication became the norm—it was such a hassle at first, but now it feels like second nature. Do you think Identity Sec will follow a similar path? Or is there something I'm missing that might make it less appealing? Would love to hear your thoughts!