Is Env Social the Next Big Thing in Trading?

I've been hearing a lot about Env Social lately and I'm curious what everyone thinks. It seems like there's this shift towards combining environmental and social factors into our trading strategies. Do you believe it's just a passing trend or could it really impact our portfolios in the long run? I've noticed some companies really emphasizing their ESG (environmental, social, and governance) initiatives, and it's making me wonder if investing in these could give us an edge. Has anyone here actually tried incorporating Env Social into their trading? What’s been your experience? I'm all ears for insights, success stories, or even cautionary tales.